Project Title & Location
BUSINESS and MASTER DEVELOPMENT PLAN for the CULTURAL CENTER of the PHILIPPINES
Pasay City

Client
Cultural Center of the Philippines
Pasay City

Project Completion
May 2003

Associated Firms
PROS A&E
ECT Consulting Engineers
AZ Development Managers, Inc.
TAO Management, Inc.
Transportas Consulting Company
Seastems, Incorporated
PROS Personnel- 3
Person- months- 27

Services Provided
- Master Planning
- Business Planning
- Cultlural Marketing

After a favorable court decision on land ownership, but with a diminution of financial resources, the Cultural Center of the Philippines wants to have a development plan for its property by the Manila Bay. The Center is looking at about 70 hectares as its revenue-generating source. Long-term leases covering the property are the only method by which the land can be used for the Center's funds generation. In this regard, the CCP Management called for consultants to propose a Business and Master Development Plan for the property.

In the team's technical proposal, emphasis is given to integrity. This covers a broad a broad spectrum of business and cultural dimensions. Social vision is expressed in aesthetics and in the ideal of financial self-sufficiency.

The team's approach is holistic. This is expressed in the following:
- A physical setting that will perpetually bind art to people.
- A financial framework that will institutionalize self-sustainability in the arts.
- A physical plan that will define how Philippine culture is Imagined.

Under a cluster or precinctal strategy, the following land use zones are proposed:
1. Arts Sanctuary Space
2. Boardwalk Arcade
3. Breezeway
4. Art's "Living Rooms"
5. Coastal Zone

The business plan strategy applies usufruct engagements to unincorporated joint venture schemes. Conjunctively a comprehensive land value program is proposed.