PROS Architects and Planners

Monterey Farms Conversion Plan

Project Title & Location
General Trias, Cavite



Project Completion

August 1995

Associated Firms

Seastems, Inc.

Services Provided
- Development and Subdivision Planning
- Preliminary Engineering Design

When Governor's Drive in Cavite became a busy major thoroughfare, Monterey Farms in General Trias started looking at the prospect of transferring its cattle and hog farm away from the area. The diminishing husbandry supports coupled by the Calabarzon strategy of industrialization compelled the company to evaluate what to do with the 147.5-hectare property.

With San Miguel Corporation jump-starting the conversion from farms to urban uses by locating Campofrio in the property, the expectation to convert to industrial uses is the final stroke to commence the planning process. With a captive market for industrial relocatees, a key factor in the conversion plan is the right industrial lot module

Commercial lots are so located to take advantage of activities along main roads. However, the access to this land use are so placed so as not to add to the traffic congestion along the express lanes. Industrial lots are sized to be allocated to San Miguel Brewery subsidiaries and other satellite industries of the company. Residential lots can be categorized as the socialized and the economic. Their size range from 70 square meters to 250 square meters.

Circulation is on a hierarchical system with rights-of-way ranging from a narrow 7.50 meters to 22.0 meters. The latter are considered as the main roads of the project and can connect to other developments farther away from Governor's Drive.